Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

Find out which keywords folks are looking for before you do anything else. Google Adwords is a great free tool you can use for your keyword research. Sign up for a free account with them. Next go to opportunities and click the keyword research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

A great broad match example would be “used up old cars” for the term “used cars”. This type of search is not very well targeted. If you want customers that are looking to buy used cars from you, you won’t find them with that keyword.

The term “red used cars” is a good example of a phrase match term. Notice that the key words are still right next to each other in the same order. They will however, have other words to the front and back of them which may or may not be relevant.

Exact match results will give you the most accurate results. Our Minnesota Seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.

Like this post? Subscribe to my RSS feed and get loads more!