For an online perspective, there has been more changes in Google that we have seen in the last 10 years.
The major changes include:
- the Panda and Penguin 1.0 Google algorithm updates,
- exact match update,
- and on-page optimization changes to their algorithm.
For 2013, Google is looking more into authorship and authority, which means that you have to position yourself in multiple channels online. This is achieved not just by having the best website and being found in Google searches, but you have to have your presence felt on multiple channels like LinkedIn, Facebook, Twitter, YouTube, and Pinterest.
This means that you have to position yourself as an expert in your market and industry which is what Google is looking for.
The SEO world and online marketing world has changed. It’s not just about sending links to websites anymore. It’s all about more on having your presence felt on multiple channels and engaging people.
We are really living in a relationship marketing world, and the more you can engage people online, the more you can grow your business.
We know that in business, face-to-face is still what works best, however – online – if you can be using videos, and free information for download, these methods can gain client’s trust and increase credibility, that in turn will make people trust and like you.
You should not forget offline marketing efforts - finding those strategies like database marketing, combined with online marketing efforts can really increase your bottomline.
In summary, you have to:
- be seen in multiple channels,
- increase credibility by being an expert in your market and industry,
- provide great free information, quality service, and quality products, and
- clients should like you.
If you achieve to be seen and researched across multiple channels, more than likely you’ll be getting more of the lion’s share of the online business.